It has been only about a year since Lee’s blog became an online sensation, but she is already looking forward to her next book, a follow-up to the top-selling, New York Times Bestseller, Birdy Gray. She will release it in the spring of 2020. The average bridesmaid’s dress has been around $142 in recent years, according to the Knot. However, women at high-end weddings (usually, between $60,000 and over) often pay upwards of $197. Lee says that the online-first method played a major role in getting Birdy Gray to the point where it broke the $2 million mark in sales in the past year. In order to make this possible, she had to use a different method of marketing that works even better. Here are some of the things she did:
* Make sure to promote your book. Birdy Grey was promoted through Facebook, Twitter, a few blogs (including ours), as well as press releases on various online magazines. It worked because the Internet allows anyone with an Internet connection to be a publisher of a book (and in turn, a publisher of a fashion magazine.) The key to making sure you can reach out to as many people as possible is to offer something of value to them for free (like an e-book, or some kind of a review.) This is an excellent way to get your message out about your book (or our upcoming one.)
* Use Twitter. Not only was it easy to market it through Twitter, but it was also easy to reach everyone who might be interested in your book (including other readers) in a relatively short amount of time. Many people who read a fashion magazine have Twitter profiles. We all know the people who are constantly tweeting about their favorite brands on Twitter, but did you know that these same people will likely become your best customers? If you can find some people who like to tweet about your book, there is a good chance they might also be interested in buying it. If you find people who are willing to purchase your book, that gives you another reason to tweet about it.